Marketing

Cold Rock asks customers to get creative and win

The ice cream chain is asking ice cream lovers to design their very own Cold Rock Combo for their chance to win an ice cream-coloured Fiat 500 POP...

McDonald's launches temperature driven ad

Weather-based ads introduced into its new campaign.

McDonald’s Chief of Marketing opens up

Talks about tactical marketing, long-term benefits and competition.

Degani reports strong results on digital marketing

The switch in focus benefits the chain, acquires new franchisees.

Crust goes Korean; Easy Way brings back a summer favourite; Mad Mex offers $2 tacos

Find out what the QSR's have been up to on social media this week.

Condé Nast Traveler gives Grill'd a stamp of approval

Names the franchise as the Best Restaurant Chain in Asia-Pacific.