Red Rooster goes incognito at Sydney Market
Serves up SumoSalad items exclusive to the chain to promote its new partnership.
The chicken chain secretly set up a stall at a local Sydney market selling their Roast Chicken with portions of both SumoSalads made exclusively for the partnership.
The food received wide acclaim from its unknowing customers, giving Red Rooster the chance to set them up for the big reveal.
All proceeds from the day were donated to a local charity supporting Motor Neurone Disease.
Chris Green, Red Rooster CEO said, “Recently, we have been working hard to redevelop our menu to be more wholesome and natural. Our partnership with SumoSalad is the next step of our real food journey and one that we are really excited about.”
“The market stall was a great way to share the partnership and to prove that our food is nourishing and delicious. The footage we took on the day shows how much people love the food, which is the most important thing,” he said.
