Eagle Boys: ‘Size matters’
The chain promoted its distinguished 15-inch pizzas in an ad as part of its Mega Meatlovers campaign running from May to July.
In the 15-second TV campaign, the Eagle Boys mascot shows off his 15 inch Mega Meatlovers pizza, which is noticeably bigger than other large pizzas available in the market.
Eagle Boys General Manager Retail Nick Vincent said customers were accustomed to manufacturers cutting their costs by shaving the size of chocolate bars, packets of chips, their favourite breakfast cereals and even their soap, toilet rolls and tissues.
“Eagle Boys is constantly looking at how it can make its customers happy through its menu and special offers,” Vincent said.
“It’s a tough time for many households and if you are looking for a treat that is going to feed the whole family, an Eagle Boys feast demonstrably offers the best value for money.”
The chain introduced a range of four limited-time only family-sized 15 inch pizzas including; Tropical Mega Meatlovers, Ultimate Mega Meatlovers, Deluxe Mega Meatlovers and Hot Chick Mega Meatlovers.
“Sales of the special edition pizzas have exceeded expectations and proven to be a hit with Australia’s pizza lovers,” Vincent said.
Over the 11-week campaign, customers will be able to purchase from the new range of Mega Meatlovers pizzas for $9.95 each pick up.
