Marketing

Hungry Jack's responds to McDonald's trademark lawsuit anew with new ad
11 Sep 20
The chain claims the ad was released to explain “the significant difference” between the Big Jack and the Big Mac.
Taming the social creature
1 Sep 20
I’m going to be honest: since COVID-19 hit Australian shores, I have spent just one day working at home with the wife, kids and dog, and...
KFC hits pause on “Finger Lickin' Good” slogan after 64 years
24 Aug 20
The fast food chain says it does not fit in the “current environment”.
Red Rooster, Bakers Delight stick to core products, community involvement to retain customer attention
2 Jun 20
The chains also explain the value in shifting their focus across digital, social media and television channels.
Six marketing tips to save your quick service restaurant brand post-COVID-19
30 Apr 20
With store reopenings imminent, most QSR brands will prepare for operational readiness, including adjusting processes to expected government...
QSR focus: quick marketing hacks to grow your restaurant at pace
11 Mar 20
Quick service restaurants are growing rapidly and competition can often feel like a feeding frenzy.
Pizza Hut announces partnership with Ben & Jerry's
17 Oct 19
10,000 Pint Slices are being given away to celebrate the team up.
What are your distinctive brand assets?
11 Oct 19
Speaking of a great food experience, I was reminded the other day how much I enjoyed the distinctive salty and flowery taste of month old Play-Doh...
KFC offers six chicken-themed weddings
16 Sep 19
Interested couples can lodge an application form on its website.
Ribs & Burgers' Get Schnitty campaign goes live
12 Sep 19
The campaign is in preparation for their 8th anniversary.
Gelatissimo looking for taste tester to evaluate upcoming flavours
27 Aug 19
The chain will pay $500 for four hours of work.
Pizza Hut draws on nostalgia, brings back ‘Dougie' for Hot Dot campaign
15 Aug 19
The initiative sees a heat-sensitive dot placed on the chain’s boxes to measure the temperature of the pizza.
Mad Mex reports “great” engagement results from Pineapple Burrito campaign
27 Jun 19
Almost 4,000 people have voted for or against the fruit addition via the chain’s Facebook chat bot.
How Bakers Delight, Soul Origin and Huxtaburger are marketing themselves to the smarter consumer
25 Jun 19
QSR Media talks to the chains’ marketing executives to discuss the latest trends and challenges.
Burger King New Zealand takes down controversial chopstick ad
10 Apr 19
The ad was criticized for being "racist" on social media.
Chatime launches ‘My First Time' brand campaign
22 Mar 19
The cheeky campaign is inspired by customers’ first experiences with the brand’s drinks.
Why brands like Pizza Hut are using jingles for their marketing
4 Mar 19
An behavioural specialist explains why customers easily recall the pizza chain's classic 481-1111 tune.
McDonald's removes children's app following advertising watchdog complaint
27 Feb 19
The complaint from the Obesity Policy Council criticised the chain for its way of presenting Happy Meals.
Pizza Hut revamped its classic jingle to celebrate its latest 'unreal' deal
20 Feb 19
The pizza chain also launched a competition calling for Aussies to create their own unique twist on the iconic jingle.
Oporto teams up with Aussie Motocross champ Robbie Maddison for content campaign
15 Feb 19
The partnership will see the racer perform incredible stunts filmed exclusively for the campaign.
Roll'd wants to create "appetite appeal" with new summer campaign
5 Dec 18
The "All Roll'd Up" campaign highlights the fresh ingredients that go into the chain's rice paper rolls.
Soul Origin, Manly Warringah Sea Eagles sign new partnership
4 Dec 18
The healthy fast food chain will be the rugby club's new front of shorts sponsor.
Grill'd launches new 'Motherloving' brand campaign
2 Nov 18
The move comes after appointing The Royals to their creative account.
Pizza Hut releases Personal Pan Pizza with a new marketing strategy
22 Oct 18
The brand also revealed their plans to enhance their relationships with their franchisees.
Bubba Pizza aims to stand out with their “better” brand refresh
3 Sep 18
Learn how their new slogan came about and how the brand plans to approach its future.
Krispy Kreme shines a light on online delivery
26 Aug 18
The rise of digital ordering is shifting competition among QSRs online.
Hungry Jack's releases new Whopper ad campaign
9 Aug 18
The burger chain wants to prove that "it's not the same without the flame." Hungry Jack's has released their newest ad...
Nando's appoints BWM Dentsu to handle its creative account
1 Aug 18
The fast casual brand looks to further connect with its customers through the new partnership.
Organic & authentic: how Guzman y Gomez struck marketing gold by following their instincts
23 Jul 18
Chief marketing officer, Lara Thom, looks back at the success of #BringCalHome, and explains the importance of brands having a personality.
Local execution: the secret ingredient behind Subway's Live Feed campaign
11 Jul 18
The global sandwich brand lauded the Australian and New Zealand teams for their “phenomenal” numbers during the event.
Soul Origin announces finalists of 2018 Barista and Latte Art competition
5 Jul 18
The regional champions will be flown to Sydney to compete in the finals on July 27.
It was a good time: Dr. Dough Donuts lays down expansion plans with cheeky advertising
21 Jun 18
The donut brand shares their excitement in entering new markets.
Weekly Global News Wrap: IHOP's name-change marketing strategy, McDonald's brings 45 children to World Cup, Boston fast casual has robots as cooks
17 Jun 18
Here is a summary of the most interesting QSR news stories of the week from around the world.
FULL LIST: Winners of the 2018 QSR Media Detpak Awards
14 Jun 18
Top-tier brands were duly recognized for their outstanding work in foodservice.
Nando's launches ‘For Flavours Sake' ad campaign
7 Jun 18
Their videos present the brand’s PERi-PERi sauces as a time-saving flavour solution.
7-Eleven's Slurpee wins international ‘Shorty Award' for the second time
17 Apr 18
It has beaten Adidas and The Walking Dead in the ‘best use of Instagram story’ category.
Find out the digital deal's role in improving customer experience
16 Apr 18
Combo items, special discounts, and the daily special – whether people dine out or stay in, a customer wanting a good deal has always been a...
KFC kicks off new integrated brand campaign
26 Nov 17
It asks customers to join The HCG Buckethead Army and support both Magellan Ashes and the KFC Big Bash league.
UberEATS launches star-studded campaign in Australia
20 Nov 17
It is the brand's first campaign in Oz.
Domino's Pizza unveils technology and operations improvements
9 Oct 17
The enhancements aim to improve customer service and Franchisee standards.

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