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FULL LIST: Winners of the QSR Media Awards 2026
FULL LIST: Winners of the QSR Media Awards 2026
From digital initiatives to marketing campaigns, the top QSR brands are revealed.
AI recommendations put QSR brand visibility to the test
AI recommendations put QSR brand visibility to the test
Synthetic customers and live tests help operators decide faster on new menu ideas.
Wendy’s bets on local tastes and service to grow in Australia
Wendy’s bets on local tastes and service to grow in Australia
Chain plans to expand its Australian network to 20 restaurants by the end of next year.
Why human creativity matters as AI reshapes QSR branding
Why human creativity matters as AI reshapes QSR branding
Emotional connections through packaging, messaging, and experiences can make restaurant brands more memorable.
QSR chains turn to supermarkets to reach more consumers
QSR chains turn to supermarkets to reach more consumers
Retail products allow QSR chains to extend their reach without relying solely on restaurant outlets.
Food quality tops price and speed in delivery choices
Food quality tops price and speed in delivery choices
Delivery spending grew faster than total food service spending, rising 23% against 5%.
Chicken Treat puts franchisee returns before store count
 "https://vimeo.com/1233301159"
Chicken Treat puts franchisee returns before store count
The 61-store chain is tying expansion to network profitability, population growth, and franchisee alignment rather than chasing footprint for its own sake.

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Exclusives

Executive insights Soul Origin turns to customer data as sales figures mask falling visits
Its Tiger Buns campaign generated $4.92m from 393,960 Tiger Buns sold during the period.
Research Foodservice growth shifts from transactions to relevance as meal occasions fragment
Deal-led visits account for around 40% of QSR occasions.
Marketing QSR brands must market to machines
There is no single source of truth when it comes to knowing your customers.
QSR brands must find inventive ways to grow as costs outpace inflation
How quickly a store repays its investment is the strongest sign of brand strength.
Operations GYG builds kitchen software to cut wait times, improve accuracy
The system runs across more than 250 kitchens after a three-week rollout.
Executive insights Domino's ANZ cuts vouchers and deep discounts
Simpler menus form part of the pizza chain’s turnaround plans.
Executive insights Concept Eight signs 27 franchise deals as sales rebound
AI spending rose to $10,000 a month from $2,000.

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