QSR Media Conference & Awards 2026 powered by Red Bull
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OVERVIEW QSR Media Conference & Awards 2026 powered by Red Bull
In a landscape where change is constant, embracing new challenges becomes paramount for businesses to thrive because these changes are sometimes lessons to how the brand should adapt its strategies for growth.
This year, at the QSR Media Conference & Awards 2026 powered by RedBull, happening on October 12, 2026 at Sheraton Grand Sydney Hyde Park, the top industry leaders will come together to talk about changes and how they learned to leverage it to their advantage. Through a series of insightful sessions and keynote addresses, attendees will gain valuable insights into rebranding, digital innovation, customer experience enhancement, menu diversification, and sustainability initiatives.
In conjunction with the conference, the prestigious QSR Media Awards will recognise top brands that have demonstrated outstanding performance and innovation in various categories such as product innovation, marketing campaigns, customer engagement initiatives, and sustainability practices. This event offers an unparalleled opportunity for industry professionals to network, learn from leading experts, and celebrate the achievements of brands driving innovation and excellence in the fast-food industry.
Venue: Sheraton Grand Sydney Hyde Park, Australia
To view the awards page, click here.
SPEAKERS/PANELISTS
Merrill Pereyra
CEO
Domino's Australia & New Zealand
CEO
Domino's Australia & New Zealand
A performance-focused business leader, Merrill Pereyra has over 35 years of experience in the QSR industry globally, working with major brands such as Pizza Hut, KFC, and McDonald’s Corporation. Merrill joined as Managing Director of Pizza Hut India Subcontinent in September 2019, responsible for driving the long-term profitability and growth of Pizza Hut in India, Sri Lanka, Bangladesh, Nepal and Maldives. His diversified expertise lies in the expansion and commercialization of franchise operations, specifically in opening Quick Service Restaurants (QSR) in Indonesia (for Domino’s Pizza), Australia, New Zealand (for Healthy Habits) and Saudi Arabia, New Caledonia, Fiji, Samoa, French Polynesia, American Samoa and Southeast Asia (for McDonald’s). Merrill commenced at Domino's Pizza Enterprises in 2026 as the CEO of the Australia & New Zealand region.
Merrill believes in constant upskilling and is a proud alumnus of some of world’s leading universities including Harvard Business School, Wharton University and INSEAD, holding a range of certifications in Leadership and Strategic Business Management. In his personal time, Merrill enjoys penning down his experiences as a leader and has also authored the book ‘Expand Your Brand, how to supersize any brand, anywhere in the world’ - designed to assist managers and executives groom their business, personnel and systems, for effortless, smooth expansion.
Kristi Woolrych
General Manager
KFC SOPAC
General Manager
KFC SOPAC
Richard Hinson
Chief Executive Officer
Minor DKL Food Group
Chief Executive Officer
Minor DKL Food Group
Richard Hinson is a seasoned CEO, director and chairman with extensive experience across ASX-listed and large private companies. He is recognised for his strong leadership and ability to work closely with boards to drive strategic, operational and cultural transformation, particularly in complex and high‑pressure environments.
With a global perspective spanning wholesale, retail and franchising, Richard brings deep expertise across supply chain, operations, marketing and commercial strategy. He has a proven track record in leading diverse teams, delivering continuous improvement programs and executing key corporate initiatives that drive sustainable growth. He combines commercial discipline with a proactive, hands-on style, with a strong focus on delivering durable, commercially sound outcomes.
Richard Wallis
President APAC
Flynn Group
President APAC
Flynn Group
Grant Lee
CEO
Concept 8
CEO
Concept 8
Chris Garlick
CEO
Retail Zoo
CEO
Retail Zoo
Chris Garlick is a seasoned retail leader and CEO of Retail Zoo. Chris has led some of the world’s most recognised consumer brands through significant transformation and growth.
Prior to joining Retail Zoo, Chris was CEO of Starbucks Australia for 10 years, where he spearheaded the brand’s turnaround and re-established its relevance in a competitive market. He also held senior leadership roles at Coles Supermarkets as General Manager of Non-Food, and at BP over a 16-year tenure, where he led the Convenience Retail business in Australia and served as Vice President of Product & Offer Development for BP America, based in Chicago.
Chris is known for his ability to blend strategic vision with operational excellence, building high-performance cultures and delivering strong commercial outcomes. At Retail Zoo, he leads a portfolio of dynamic brands including Boost Juice, Betty’s Burgers and Salsas, with a focus on sustainable growth, innovation, and customer experience.
Tom Kierath
Head of Consumer Research
Barrenjoey
Head of Consumer Research
Barrenjoey
Josh Ludski
Head of Strategic Investments
River Capital
Head of Strategic Investments
River Capital
Shaun Cousins
Executive Director, Retail and Consumer Analyst
UBS
Executive Director, Retail and Consumer Analyst
UBS
Ramon Castillo
CEO
Zeus Street Greek
CEO
Zeus Street Greek
SPONSORS
AGENDA
subject to change...
8:30 AM - 9:00 AM Networking Registration
9:00 AM - 9:05 AM Welcoming Remarks
9:05 AM - 9:25 AM Internation Speaking Session
9:25 AM - 9:45 AM Economic Outlook
From interest rates and cost-of-living pressures to the downstream effects on consumer confidence and discretionary spending, this session cuts through the noise to give QSR operators a grounded read on the economic conditions shaping the rest of 2026 — and what it means for pricing, profitability, and strategic planning.
9:45 AM - 10:05 AM Trends Report
What are Australians actually ordering, how often are they eating out, and which formats are winning their spend? This session presents the latest consumer data and market intelligence on where Australia's QSR industry is heading — giving operators a clear-eyed view of the trends shaping the next phase of growth before they become obvious.
10:05 AM - 10:45 AM Leader's Panel
Australia's QSR industry is navigating one of its most consequential periods in recent memory. Consumer expectations are shifting, new formats and business models are emerging, and the competitive landscape is being reshaped by both homegrown ambition and international entrants raising the bar.
This panel brings together the chief executives and senior leaders running some of the country's most recognised brands to speak candidly about what that reality looks like from the inside — what has surprised them, where they are placing their bets, and what they believe it genuinely takes to win in one of the most competitive business environments in the country.
Panelists:
- Merrill Pereyra, Chief Executive Officer, Domino's Australia and New Zealand
- Kristi Woolrich, General Manager, KFC SOPAC
- Richard Hinson, Chief Executive Officer, Minor DKL Food Group
10:45 AM - 11:25 AM MORNING BREAK
11:25 AM - 11:45 AM The Challenger Entry: Lessons from launching Wendy’s in Australia, and what every international brand underestimates about this market
When Wendy’s opened its doors in Australia, it didn't just enter a new market; it broke global records for opening day and opening week sales. But record-breaking launches don't happen by accident. In this session, Richard Wallis, President APAC at Flynn Group, shares the real story behind one of the most ambitious QSR market entries in recent years: what the brand got right, what caught them off guard, and why Australia remains one of the most underestimated and unforgiving markets for any international brand looking to scale.
- Richard Wallis, President APAC, Flynn Group
11:45 AM - 12:15 PM International Showcase Panel
Panelists:
- Representative
12:15 PM - 12:55 PM QSR & Money Panel
The investment landscape for Australian QSR has never been more active. Private equity is circling, franchise networks are attracting institutional capital, and the brands that understand what investors are looking for are pulling ahead of those that do not.
This panel brings together multi-brand QSR operators, consumer equity analysts, and investment professionals who back growth businesses, for a frank conversation about what makes a brand investable right now, what taking on capital actually looks like from the operator's side, and where the smart money is moving next.
Panelists:
- Grant Lee, Chief Executive Officer, Concept 8
- Chris Garlic, Chief Executive Officer, Retail Zoo
- Tom Kierath, Head of Consumer Research, Barrenjoey
- Josh Ludski, Head of Strategic Investments, River Capital
- Shaun Cousins, Executive Director, Retail and Consumer Analyst, UBS
12:55 PM - 1:55 PM LUNCH BREAK
1:55 PM - 2:55 PM Awards Programme
2:55 PM - 3:25 PM AFTERNOON BREAK
3:25 PM - 3:40 PM Kerry Speaking Session
3:40 PM - 4:25 PM Grow the Brand: A Data-Driven Strategy Workshop
The competitive landscape facing Australian QSR operators has never been more complex. Convenience stores, supermarkets, and pubs are encroaching on traditional QSR territory, loyalty is harder to earn than ever, and growth decisions are being made in an environment where the wrong call is costly. This workshop, led by Fonto, cuts through that noise with a data-led look at the single most pressing competitive tension shaping the market right now.
Attendees who will pre-register for this workshop find themselves working in teams, armed with a real data brief and a problem-solving framework, to tackle a live growth challenge assigned to a fictional brand profile drawn from the realities of today's market.
Each team presents their strategy back to the room, with a prize for the winning group and a data takeaway for everyone
- Representative, Fonto
4:25 PM - 5:05 PM Beyond the counter: Rewriting Rules of Reach in Foodservice
Australian QSRs are no longer defined solely by their store footprint. Increasingly, brands are discovering that growth lies not just in opening more locations, but in showing up wherever their customers already are, from supermarket aisles to convenience store fridges.
As cost-of-living pressures reshape where and how Australians eat, the most agile operators are finding new revenue streams and new audiences through retail product extensions, convenience channel partnerships, and format innovation that stretches the brand well beyond the restaurant. The challenge — and the opportunity — is doing this without diluting what made the brand worth taking home in the first place.
- Ramon Castillo, Chief Executive Officer, Zeus Street Greek
- Jun Lee, Founder and Managing Director, Gami Chicken
STAGE 2
3:25 PM - 3:40 PM The art of scaling a cult brand
Taking one of Australia's most loved charcoal chicken brands from 64 locations to 200 demands more than ambition, it demands operational discipline applied at every level of the business. Craig Tozer brings a rare combination of both.
With a background leading operations at a major Australian quick service brand, Craig now oversees the operational engine behind El Jannah's ambitious national expansion. In this conversation, Craig will share how operational thinking shapes every stage of growth at El Jannah: from the early discipline of finding and evaluating the right sites, to building the infrastructure and culture needed to scale without losing what made the brand worth believing in.
- Craig Tozer, Chief Operating Officer, El Jannah
3:40 PM - 4:00 PM Speaking Session
4:00 PM - 4:30 PM Reading the Room: Understanding your Customer with Data
Understanding your customer in 2026 means going well beyond what they order. The conversations happening on social media, the patterns buried in spending data, and the perception gaps between how a brand sees itself and how its customers actually feel about it, together, these tell a story that no single data source can tell alone.
This discussion will bring together experts in social listening and consumer sentiment tracking, experts in analysing financial and credit card transaction data, and brand perception research to give operators a 360-degree view of the customer they think they know
5:05 PM End of Programme
more to come...
CONTACT US
For more details, contact:
Wency Padilla
+65 3158 1386
SPEAKERS/PANELISTS
Merrill Pereyra
CEO
Domino's Australia & New Zealand
CEO
Domino's Australia & New Zealand
A performance-focused business leader, Merrill Pereyra has over 35 years of experience in the QSR industry globally, working with major brands such as Pizza Hut, KFC, and McDonald’s Corporation. Merrill joined as Managing Director of Pizza Hut India Subcontinent in September 2019, responsible for driving the long-term profitability and growth of Pizza Hut in India, Sri Lanka, Bangladesh, Nepal and Maldives. His diversified expertise lies in the expansion and commercialization of franchise operations, specifically in opening Quick Service Restaurants (QSR) in Indonesia (for Domino’s Pizza), Australia, New Zealand (for Healthy Habits) and Saudi Arabia, New Caledonia, Fiji, Samoa, French Polynesia, American Samoa and Southeast Asia (for McDonald’s). Merrill commenced at Domino's Pizza Enterprises in 2026 as the CEO of the Australia & New Zealand region.
Merrill believes in constant upskilling and is a proud alumnus of some of world’s leading universities including Harvard Business School, Wharton University and INSEAD, holding a range of certifications in Leadership and Strategic Business Management. In his personal time, Merrill enjoys penning down his experiences as a leader and has also authored the book ‘Expand Your Brand, how to supersize any brand, anywhere in the world’ - designed to assist managers and executives groom their business, personnel and systems, for effortless, smooth expansion.
Kristi Woolrych
General Manager
KFC SOPAC
General Manager
KFC SOPAC
Richard Hinson
Chief Executive Officer
Minor DKL Food Group
Chief Executive Officer
Minor DKL Food Group
Richard Hinson is a seasoned CEO, director and chairman with extensive experience across ASX-listed and large private companies. He is recognised for his strong leadership and ability to work closely with boards to drive strategic, operational and cultural transformation, particularly in complex and high‑pressure environments.
With a global perspective spanning wholesale, retail and franchising, Richard brings deep expertise across supply chain, operations, marketing and commercial strategy. He has a proven track record in leading diverse teams, delivering continuous improvement programs and executing key corporate initiatives that drive sustainable growth. He combines commercial discipline with a proactive, hands-on style, with a strong focus on delivering durable, commercially sound outcomes.
Richard Wallis
President APAC
Flynn Group
President APAC
Flynn Group
Grant Lee
CEO
Concept 8
CEO
Concept 8
Chris Garlick
CEO
Retail Zoo
CEO
Retail Zoo
Chris Garlick is a seasoned retail leader and CEO of Retail Zoo. Chris has led some of the world’s most recognised consumer brands through significant transformation and growth.
Prior to joining Retail Zoo, Chris was CEO of Starbucks Australia for 10 years, where he spearheaded the brand’s turnaround and re-established its relevance in a competitive market. He also held senior leadership roles at Coles Supermarkets as General Manager of Non-Food, and at BP over a 16-year tenure, where he led the Convenience Retail business in Australia and served as Vice President of Product & Offer Development for BP America, based in Chicago.
Chris is known for his ability to blend strategic vision with operational excellence, building high-performance cultures and delivering strong commercial outcomes. At Retail Zoo, he leads a portfolio of dynamic brands including Boost Juice, Betty’s Burgers and Salsas, with a focus on sustainable growth, innovation, and customer experience.
Tom Kierath
Head of Consumer Research
Barrenjoey
Head of Consumer Research
Barrenjoey
Josh Ludski
Head of Strategic Investments
River Capital
Head of Strategic Investments
River Capital
Shaun Cousins
Executive Director, Retail and Consumer Analyst
UBS
Executive Director, Retail and Consumer Analyst
UBS
Ramon Castillo
CEO
Zeus Street Greek
CEO
Zeus Street Greek