The Quick Service Restaurant (QSR) industry is witnessing a paradigm shift as virtual brands take centre stage, driven by consumers' increasing appetite for innovative concepts and delivery options. A series of recent studies reflect the growing significance of virtual brands in the QSR landscape, with Euromonitor International predicting that they will account for a staggering 25% of restaurant sales by 2025.

The QSR industry is constantly changing and evolving, which means that companies have to stay on top of innovative marketing strategies if they want to get ahead. One way many QSRs have been able to do this involves creating a branded online presence known as a "virtual brand."

Quick Service Restaurants (QSRs) have been a staple of the fast-food industry for decades. From burgers and fries to fried chicken and tacos, QSRs have long been a go-to choice for those looking for a quick and convenient meal.

In today's fast-paced world, QSRs are looking for ways to keep up with their customers' demands. As technology advances and consumer preferences shift, it has become more important than ever for brands to be flexible and adaptable. Virtual brands offer a great way for quick service restaurants (QSR) to do just that, without sacrificing the quality of their brand or product offerings.

The food delivery industry is one of the fastest growing sectors in Australia. According to a report by IBISWorld, food delivery is predicted to be a $365B global market by 2030. In Australia, this industry grew by 81.1% between 2015 and 2020. Annually, 68 million food orders were placed in Australia—equivalent to 7,000 orders per hour!