Commentary

When the Covid-19 pandemic hit, it massively impacted thousands of restaurants in the world as well as the whole foodservice industry. The impact has resulted in falling sales, bankruptcy, and job losses for employees. Many restaurants were forced to close down as they faced rapid changes in the foodservice industry. 

Restaurant marketing has been dynamically changing in the past few years.

In today's modern world, products and services are becoming more accessible with just a click of a button. Due to the effects of the Covid-19 pandemic, the hospitality industry is suffering.

As a quick-service restaurant owner, it is important to know how to keep your business afloat. When the Covid-19 pandemic hit and affected the foodservice industry, the need for QSRs to adapt to digital marketing became more evident than ever.

A recent study from the UK estimates employers are spending over $50 billion every year on workplace disputes. And, according to internationally renowned mediator and conflict specialist Jane Gunn, this doesn’t cover the costs incurred dealing with lost leadership time, sick days taken, loss of talent through resignations and the effect on work culture. And understandably, as these are almost impossible to quantify but they have real impacts on business performance.

(Editor’s Note: The commentary piece has been lightly edited for clarity. Reposted with permission. Link to original post here.)

(Editor’s Note: This commentary piece has been lightly edited for clarity. Reposted with permission. Link to original post here.)

You don’t need to read the newspaper to know that we are in the midst of a skills shortage.

Conflict, unfortunately, is a part of life and when you are in business it can seem that it is a part of every day.

Over the past year, contactless payments have played a critical role in helping the restaurant industry maintain hygienic and secure operations. Now, more than ever, consumers want the pleasure of making a purchase without any safety concerns. What’s more, they expect businesses to meet the hygiene and security standards mandated by their governments, and to act with agility as rules change.

Put yourself in the shoes of a shift manager running a busy fast food restaurant on a Friday night.

One of the key revenue drivers for QSRs is repeat business. Don’t get me wrong. Attracting new customers is important for growing your business, but the benefits of retaining customers cannot be ignored. Many studies have shown just how much value repeat business brings. A Bain & Co. study unveiled that a 5% increase in customer retention can up a company’s profitability by 125%.

Restaurant chains around the world are finding their feet again as efforts to contain Covid-19 improve and vaccination efforts accelerate.

Throughout Australia, and perhaps throughout the world, the F&B industry has changed rather drastically over the last decade. In the past year alone, the pandemic that crippled the world led businesses to adapt and innovate at such a rapid pace in order to survive.

It’s been a little over two years since I was appointed Executive Chairman of Retail Food Group (RFG), following a renewal program across the Board and executive management.

How do you offer the personal touch of a barista who knows your coffee order before you walk into the cafe, but in a fast food chain with 1,000 outlets?