Australia

QSR Media: How did you come up with the new range?

Co-Branding is symbiotic advertising / marketing. It allows companies the opportunity to be recognised along side other already established or upcoming businesses, products, service providers or celebrities. We are witnessing a wide variety of co-branding exercises around the world. It gives businesses an edge in comparison to their competitor, to show that they’re different. It can give the business a boost by integrating the similar values of different people or brands. It also adds a new look to a business or brand by the addition of a new face or brand to the existing values. The collaborating brands now get to combine their two customer bases and jointly market the new proposition to the entire clientele with an increased focus on what they have to offer.

QSR Media: Tell us about your extended breakfast menu?

In this interview with their founder & MD Blake Read talks about their pop-up store in the Jindabyne slope and how he is going to grow his brand.

Critical to the expansion plans was the retention of the One for the Road staff.

SumoSalad has issued a statement saying it is doing everything in its power to ensure the safety of customers.

Top baristas will face each other at Castle Towers Shopping Centre, in Castle Hill New South Wales, on 9 August 2012.

Skewerz Kebabz is the newest brand to join the Aktiv Brands portfolio which includes Bucking Bull Roast & Grill and se7en Gourmet Takeaway.

Almost 200 franchisees found “greater financial potential” as among the top reasons for owning a franchise business.

The new locations in Perth, Melbourne, Brisbane and Sydney will feature an enhanced menu and updated décor.

We talk to Phil Colburn of QLD based Red Rock Noodle Bar on how they are carving out a niche in the competitive QSR space.

In part 2 of this series Jon Beros, General Manager of Sales at Scoopon tells us what sets them apart.

In part 1 we speak to Paola Tanner, Director of Marketing Implementation from Fuse Franchise Partner.  For the past 10 years Fuse has developed a system and service to help franchise companies overcome the complexity of marketing their chains.  Here is what Paola Tanner has to say:-

According to BIS Shrapnel, the majority of fast food/snack consumers consumed hot chips in the last two months (71%).

The store will be one of the few locations that are open for breakfast and will feature its own extended breakfast menu.

The search for the fastest, cleanest, and all-round most excellent muffin maker in Australia and New Zealand will culminate in Sydney on 28 and 29 August.