Australia

In part 1 we speak to Paola Tanner, Director of Marketing Implementation from Fuse Franchise Partner.  For the past 10 years Fuse has developed a system and service to help franchise companies overcome the complexity of marketing their chains.  Here is what Paola Tanner has to say:-

According to BIS Shrapnel, the majority of fast food/snack consumers consumed hot chips in the last two months (71%).

The store will be one of the few locations that are open for breakfast and will feature its own extended breakfast menu.

The search for the fastest, cleanest, and all-round most excellent muffin maker in Australia and New Zealand will culminate in Sydney on 28 and 29 August.

The Master Chef shared his sashimi and sushi skills in the Wasabi Warriors store in Adelaide.

The app became the number one most downloaded free Australian app on the Apple App Store within 18 hours of launching on May 18.

Following a controversial social media campaign Gloria Jean’s issued a statement on their beliefs.

‘The Social Playlist by Macca’s’ app is the first fully- integrated Facebook app in Australia to utilise the Spotify music platform and share capabilities.

In this interview with their CEO, Rob McKay, we find out where they are finding growth, and what their long term and short term strategies are.

Shopping Centre outlet owners need to overcome tougher financing, rising wages and the online retail competition.

The 15-second commercial by M&C Saatchi will air for five weeks nationwide.

The appointment of the Competitive Foods Australia founder is effective immediately.

The Grand Opening is happening on Saturday 21st July from 11am to 4pm.

The ad features the tagline ‘People, forget bland, you need to Eat Righteous’.

In part 1 of this series we interviews Raife Watson, Director of Sales and Strategy, Living Social, and find out the basics.

Loyalty programmes continue to be a powerful revenue-generating tool for QSR’s as some reach hundreds of thousands of members, and delivering a huge chunk of in-store traffic and transactions.