Here's what you need to know about Michel Patisserie's ‘Judgment June’
Customers can ‘judge’ coffee for free.
Michel’s Pattisserie is giving their customers the opportunity to ‘judge’ their coffee for free in the brand’s recent experiment called ‘Judgment June.’
The experiment is aimed to see whether the public agrees with those who voted for the brand as Coffee Shop of the Year for the past two years.
More than 600 qualified baristas from the brand’s 316 outlets across the country will be brewing up coffees for their customers to taste. A voucher for one free regular coffee from Michel’s Patisserie will be available for download from the company website, which can then be redeemed at the nearest store.
“We are putting our beans on the line and asking customers to tell us what they really think of our coffee during Judgment June.
“We’ve been told by Roy Morgan’s independent survey of 50,000 consumers that we are the best coffee shop, but we want to know what the remainder of the Australian public thinks, so we are asking them to put our coffee to the test,” said Ellenor Clarke, Michel’s Patisserie Managing Director.
