Marketing
What are your distinctive brand assets?
What are your distinctive brand assets?
Speaking of a great food experience, I was reminded the other day how much I enjoyed the distinctive salty and flowery taste of month old Play-Doh...
KFC offers six chicken-themed weddings
Interested couples can lodge an application form on its website.
Ribs & Burgers' Get Schnitty campaign goes live
The campaign is in preparation for their 8th anniversary.
Gelatissimo looking for taste tester to evaluate upcoming flavours
The chain will pay $500 for four hours of work.
Pizza Hut draws on nostalgia, brings back ‘Dougie' for Hot Dot campaign
The initiative sees a heat-sensitive dot placed on the chain’s boxes to measure the temperature of the pizza.
Mad Mex reports “great” engagement results from Pineapple Burrito campaign
Almost 4,000 people have voted for or against the fruit addition via the chain’s Facebook chat bot.
How Bakers Delight, Soul Origin and Huxtaburger are marketing themselves to the smarter consumer
QSR Media talks to the chains’ marketing executives to discuss the latest trends and challenges.
Burger King New Zealand takes down controversial chopstick ad
The ad was criticized for being "racist" on social media.
Chatime launches ‘My First Time' brand campaign
The cheeky campaign is inspired by customers’ first experiences with the brand’s drinks.
Why brands like Pizza Hut are using jingles for their marketing
An behavioural specialist explains why customers easily recall the pizza chain's classic 481-1111 tune.
McDonald's removes children's app following advertising watchdog complaint
The complaint from the Obesity Policy Council criticised the chain for its way of presenting Happy Meals.
Pizza Hut revamped its classic jingle to celebrate its latest 'unreal' deal
The pizza chain also launched a competition calling for Aussies to create their own unique twist on the iconic jingle.
Oporto teams up with Aussie Motocross champ Robbie Maddison for content campaign
The partnership will see the racer perform incredible stunts filmed exclusively for the campaign.
Roll'd wants to create "appetite appeal" with new summer campaign
The "All Roll'd Up" campaign highlights the fresh ingredients that go into the chain's rice paper rolls.
Soul Origin, Manly Warringah Sea Eagles sign new partnership
The healthy fast food chain will be the rugby club's new front of shorts sponsor.
Grill'd launches new 'Motherloving' brand campaign
The move comes after appointing The Royals to their creative account.
Pizza Hut releases Personal Pan Pizza with a new marketing strategy
The brand also revealed their plans to enhance their relationships with their franchisees.
Commentary
QSRs wasting money on Meta and Google