Marketing
KFC foots $80k wedding bill for Aussie couple
KFC foots $80k wedding bill for Aussie couple
The fast-food brand held a competition for couples to share their dream proposals.
Soul Origin launches $40k loyalty programme giveaway
The brand said this is their way of showing appreciation to loyalty members.
KFC to fly five lucky Aussies to try international menu
One lucky customer was treated to a trip to Japan.
Subway, Sushi Sushi wisen up on marketing amidst cost crunch
Consumer data must be turned into brand offerings that customers find worth it, marketing experts said.
Krispy Kreme offers free doughnuts to customers with friendship bracelets
The promo is held in conjunction with Taylor Swift's concert in Australia.
Subway reinvents ‘Eat Fresh’ slogan for new brand platform
This will be the brand’s ‘north star’ for 2024.
Mad Mex campaign lifts sales by 9%
The brand’s marketing campaign reached 2.9 million Australians.
Subway releases mini film for ‘Cookiemas’ campaign
The campaign was delivered by Subway ANZ’s integrated agency collective ‘Team Fresh’.
Data-driven loyalty program to return marketing investment
Leveraging customer data for personalised marketing is key to driving return on investment and enhancing customer loyalty.
Macca’s and Crocs announces first collaboration
The two will release limited edition footwear inspired by iconic McDonald’s characters.
Grill’d launches purple burger to support Melbourne rugby team
This is to celebrate the team entering the 2023 NRL final games season.
Mad Mex pledges 80,000 burritos if runners break records in fun run
The burritos will be given to all entrants in the marathon.
How Grill’d built Barbie’s real-life ‘dreamhouse’
The fast-food brand took inspiration from the film’s architectural aesthetic.
McDonald’s to launch ‘fry-thru’
The restaurant will serve hot crispy fries with some limited-edition sauces.
Grill’d builds Dreamhouse Diner for Barbie movie partnership
The Barbie-themed restaurant opened last week at Grill'd Galeries.
Baskin-Robbins to celebrate National Ice Cream Day
The brand will be serving discounted scoops for the day.
The viral factor: How QSRs are using TikTok to drive sales
It averages 10k to 100k views on its TikTok content.
Commentary
QSRs wasting money on Meta and Google