, Australia
464 views
/Grill'd

Grill’d launches purple burger to support Melbourne rugby team

This is to celebrate the team entering the 2023 NRL final games season.

Grill’d will launch a free limited edition version of the Storm Burger, to show their support for the Melbourne Storm entering the 2023 NRL final games season.

The Melbourne-born brand will be giving away 130 burgers with a limited-edition purple bun to the first Melbourne Storm fans that come to their Swan St restaurant on 8 September at 3:00 PM. The number 130 is to celebrate Storm’s 13th consecutive finals appearance.

“As a proud partner of the Melbourne Storm, we are the players’ and nutritionists’ choice throughout the home and away series and finals. We’ve been doing it since 2019, and we’re pretty sure that our burgers have helped them to success. When it comes to healthy burgers, we don’t even have to try, we know we provide 100% natural health ingredients to fuel their bodies. This limited edition burger is just one example of us throwing our support behind one of the sport’s greatest teams,” Simon Crowe, Grill’d Founder, said.

Melbourne Storm CEO Justin Rodski said it’s great to have a partner like Grill’d over the last four years.

“I know the players love the post-match feed Grill’d provide for them in the sheds and how excited they were to help create the Storm burger in 2021, but this is taking the partnership to a new level creating a limited edition purple bun,” Rodski said.

The burgers will be available until supplies last.

Follow the link for more news on

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!