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Press photo. /Red Rooster.

Red Rooster unveils AI-powered wearable tech to ‘detect’ chicken cravings

Once detected, the app is said to be able to order on a customer’s behalf.

Red Rooster is launching an AI-powered wearable technology that they claim can detect chicken cravings.

The innovative AI software program is the brainchild of creative technology agency, whiteGREY and is designed to listen to and categorise hunger cues.  The technology not only listens to tummy rumbles but distinguishes them from all those other bodily noises (eg burps, farts) and then goes one step further by placing a customised meal order on behalf of the customer based on the intensity and duration of their tummy rumbles.

Ashley Hughes, Red Rooster’s Marketing Director said that this is a ‘groundbreaking’ CX solution that can satisfy Australia’s chicken cravings in real time.

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“By leveraging AI technology, we’ve created a solution that not only understands hunger cues but also takes the initiative to place orders on behalf of the consumer. It's a seamless, innovative approach to satisfying 'The Rooster Within’ and we can’t wait to listen to the conversation it creates for, and about, Reds,” Hughes said.

Supported by an influencer campaign, led by Issac Eats-a-Lot, and robust PR and digital campaigns to generate additional awareness and excitement, Red Rooster is keen to look at exploring opportunities to roll-out crave_ware across additional integration points in the future. This includes in-restaurant applications (listening to tummy rumbles to skip the queue) and cross promotional opportunities and activations.

To engage consumers from launch, Reds calls on fans to get rewarded for submitting their tummy rumble with the chance to win a year’s supply of Red Rooster chicken.

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