Marketing
Bubba Pizza aims to stand out with their “better” brand refresh
Bubba Pizza aims to stand out with their “better” brand refresh
Learn how their new slogan came about and how the brand plans to approach its future.
Krispy Kreme shines a light on online delivery
The rise of digital ordering is shifting competition among QSRs online. The question now: How can one brand stand out amid crowded cyberspace?
Hungry Jack's releases new Whopper ad campaign
The burger chain wants to prove that "it's not the same without the flame." Hungry Jack's has released their newest ad campaign for their signature...
Nando's appoints BWM Dentsu to handle its creative account
The fast casual brand looks to further connect with its customers through the new partnership.
Organic & authentic: how Guzman y Gomez struck marketing gold by following their instincts
Chief marketing officer, Lara Thom, looks back at the success of #BringCalHome, and explains the importance of brands having a personality.
Local execution: the secret ingredient behind Subway's Live Feed campaign
The global sandwich brand lauded the Australian and New Zealand teams for their “phenomenal” numbers during the event.
Soul Origin announces finalists of 2018 Barista and Latte Art competition
The regional champions will be flown to Sydney to compete in the finals on July 27.
It was a good time: Dr. Dough Donuts lays down expansion plans with cheeky advertising
The donut brand shares their excitement in entering new markets.
Weekly Global News Wrap: IHOP's name-change marketing strategy, McDonald's brings 45 children to World Cup, Boston fast casual has robots as cooks
Here is a summary of the most interesting QSR news stories of the week from around the world.
FULL LIST: Winners of the 2018 QSR Media Detpak Awards
Top-tier brands were duly recognized for their outstanding work in foodservice.
Nando's launches ‘For Flavours Sake' ad campaign
Their videos present the brand’s PERi-PERi sauces as a time-saving flavour solution. Offering Australians the chance to save time in the kitchen...
7-Eleven's Slurpee wins international ‘Shorty Award' for the second time
It has beaten Adidas and The Walking Dead in the ‘best use of Instagram story’ category.
Find out the digital deal's role in improving customer experience
Combo items, special discounts, and the daily special – whether people dine out or stay in, a customer wanting a good deal has always been a sure...
KFC kicks off new integrated brand campaign
It asks customers to join The HCG Buckethead Army and support both Magellan Ashes and the KFC Big Bash league.
UberEATS launches star-studded campaign in Australia
It is the brand's first campaign in Oz.
Domino's Pizza unveils technology and operations improvements
The enhancements aim to improve customer service and Franchisee standards.
Here's how Mug Life Cafe is bringing back the art of exceptional customer service through digital initiatives
QSR Media reached out to Kristy Bannister, director of Mug Life Cafe, to discuss the brand’s Prepaid Coffee Membership program, as well as its local...
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QSRs wasting money on Meta and Google