Marketing
How Bakers Delight, Soul Origin and Huxtaburger are marketing themselves to the smarter consumer
How Bakers Delight, Soul Origin and Huxtaburger are marketing themselves to the smarter consumer
QSR Media talks to the chains’ marketing executives to discuss the latest trends and challenges.
Burger King New Zealand takes down controversial chopstick ad
The ad was criticized for being "racist" on social media.
Chatime launches ‘My First Time' brand campaign
The cheeky campaign is inspired by customers’ first experiences with the brand’s drinks.
Why brands like Pizza Hut are using jingles for their marketing
An behavioural specialist explains why customers easily recall the pizza chain's classic 481-1111 tune.
McDonald's removes children's app following advertising watchdog complaint
The complaint from the Obesity Policy Council criticised the chain for its way of presenting Happy Meals.
Pizza Hut revamped its classic jingle to celebrate its latest 'unreal' deal
The pizza chain also launched a competition calling for Aussies to create their own unique twist on the iconic jingle.
Oporto teams up with Aussie Motocross champ Robbie Maddison for content campaign
The partnership will see the racer perform incredible stunts filmed exclusively for the campaign.
Roll'd wants to create "appetite appeal" with new summer campaign
The "All Roll'd Up" campaign highlights the fresh ingredients that go into the chain's rice paper rolls.
Soul Origin, Manly Warringah Sea Eagles sign new partnership
The healthy fast food chain will be the rugby club's new front of shorts sponsor.
Grill'd launches new 'Motherloving' brand campaign
The move comes after appointing The Royals to their creative account.
Pizza Hut releases Personal Pan Pizza with a new marketing strategy
The brand also revealed their plans to enhance their relationships with their franchisees.
Bubba Pizza aims to stand out with their “better” brand refresh
Learn how their new slogan came about and how the brand plans to approach its future.
Krispy Kreme shines a light on online delivery
The rise of digital ordering is shifting competition among QSRs online. The question now: How can one brand stand out amid crowded cyberspace?
Hungry Jack's releases new Whopper ad campaign
The burger chain wants to prove that "it's not the same without the flame." Hungry Jack's has released their newest ad campaign for their signature...
Nando's appoints BWM Dentsu to handle its creative account
The fast casual brand looks to further connect with its customers through the new partnership.
Organic & authentic: how Guzman y Gomez struck marketing gold by following their instincts
Chief marketing officer, Lara Thom, looks back at the success of #BringCalHome, and explains the importance of brands having a personality.
Local execution: the secret ingredient behind Subway's Live Feed campaign
The global sandwich brand lauded the Australian and New Zealand teams for their “phenomenal” numbers during the event.
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