Marketing
Hungry Jack's iPhone app reaches 265,000 downloads
The app became the number one most downloaded free Australian app on the Apple App Store within 18 hours of launching on May 18.
Hungry Jack's iPhone app reaches 265,000 downloads
The app became the number one most downloaded free Australian app on the Apple App Store within 18 hours of launching on May 18.
McDonald's launches Facebook app with Spotify
‘The Social Playlist by Macca’s’ app is the first fully- integrated Facebook app in Australia to utilise the Spotify music platform and share...
What is new at Wendy's? Find out in this interview with their CEO Rob McKay
In this interview with their CEO, Rob McKay, we find out where they are finding growth, and what their long term and short term strategies are.
Pizza Hut launches Sticky Fingers TV campaign
The 15-second commercial by M&C Saatchi will air for five weeks nationwide.
Hungry Jack's focus on flavour supremacy in new ad campaign
The ad features the tagline ‘People, forget bland, you need to Eat Righteous’.
Want your QSR to do a "deal of the day"?
In part 1 of this series we interviews Raife Watson, Director of Sales and Strategy, Living Social, and find out the basics.
Find out the different ways that QSR’s are using their loyalty programmes
Loyalty programmes continue to be a powerful revenue-generating tool for QSR’s as some reach hundreds of thousands of members, and delivering a huge...
Dreamy Donuts to give away coffee machines
Customers with creative explanations as to why they want a coffee machine in their home stand to win an Ascaso coffee machine and grinder and 1kg of...
Jamaica Blue launches Stop Before You Shop promo
Jamaica Blue cafés will be giving away 20 $1,000 VISA vouchers as well as one $10,000 VISA voucher.
McDonald's Australia taps Leo Burnett as advertising agency for McCafé & Family portfolios
McDonald’s longstanding agency partner, DDB, will retain the lion’s share of the McDonald’s portfolio.
Wow, Whattadeal!: How QSR’s are boosting trials and brand reach with deal sites
In this second installment of our exclusive series, we look into the popularity of Deal of the Day sites like Groupon by asking QSR’s: “Have you used...
ISSUE OF THE MONTH: Are you looking at co-promoting?
We ask industry analyst Bettina Kurnik of Euromonitor what are the upsides and downsides of these collaborations.
Jolly Miller animates new AD to delectable results
The café-patisserie franchise struck brand gold with its simple, low-cost but memorable TV commercial.
Domino's launches online catering tool
The catering tool is available for both pick-up and delivery orders, and can be accessed through a link on Domino’s current online ordering system.
Guzman y Gomez opens first Victorian location
Almost 1,400 patrons trooped to GYG Highpoint and got free Burritos.
Baskin-Robbins Australia rolls out international store design
Called Happy 1.0, the international store design successfully introduced in Canada, England, Singapore, and South Korea is now in Australia.
SumoSalad offers lunch at half price
In partnership with LivingSocial, SumoSalad slashed the normal $10 price of a complete lunch meal.
