RFG amazingly boosts digital platforms with new Command Centre
It will connect with customers seven days a week.
Retail Food Group (RFG) has established a Social Media Command Centre and in-house Digital Team to drive online growth of its various brand systems. Along with this, a seven day Social Media Command Centre was also established to connect with customers in the online world.
According to Brent Lupton, RFG’s Digital Innovations Marketing Manager, “As Australia’s largest multi‐food franchise operator it’s important for RFG to have a comprehensive digital offering to ensure we maximise the huge potential this platform offers businesses in today’s consumer‐driven world.
“By developing a sophisticated in‐house Digital Team, each of our Brand Systems can now more effectively include digital elements to their campaigns and fast‐track delivery to market,” said Lupton.
RFG’s investment in digital and social platforms will enable the brand to deliver best-practice digital initiatives to each of its Brand Systems. In addition, the strategy will also help in connecting with the brand’s social media fans.
“We recognised the huge role convenience plays in consumers’ lives and we need to meet that demand head‐on. If a customer has a concern or question we want them to be able to speak to us directly in their time in an environment they love,” adds Lupton.
The Social Media Command Centre is online from 9am-10pm, seven days a week, to connect with customers.
