Check out The Cheesecake Shop's online ordering system
Its website boasts 3 new features.
The Cheesecake Shop recently launched their new and improved website, which features a sharing facility that allows their customers to share their favourite products on various social media network. Along with this, the brand has also introduced the development of their new online ordering system.
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Below is a Q&A with Peter Dable, Marketing Manager of The Cheesecake Shop.
QSR Media: What pushed The Cheesecake Shop to develop its online ordering system?
Peter: We have received customer feedback over the years requesting to order online. Initially the demand was not high but it has increased over the past three years. We have always had the intention of developing an integrated online ordering system to delight our customers and improve in-store operations for our franchisees and their staff.
QSR Media: Tell us more about the key features of the new website which customers will now be able to enjoy.
Peter: The new website has a range of new features including an improved store locator that displays store trading hours, email and directions via google maps. Product pages have more information including product images, price and size options and the ability to email, print and share product pages on Facebook, Pinterest and Twitter.
QSR Media: How have customers responded to this new development?
Peter: So far so good. The launch of a website is always scary and we have a few more weeks of fine-tuning and improvements. Our franchisees have been a great source of recommendations also. Interestingly we have had an overwhelming response to employment enquiries for our 180 stores nationwide that had lead us to explore a more robust employment module to be launched in the near future.
QSR Media: Could you tell us more about the mobile friendly optimisation set to launch in the next couple of months?
Peter: 25% of The Cheesecake Shop’s website visitation on weekends is from a mobile device, with 60% of people exiting the website from the store locator page. The Mobile optimized site will guide out visitors to their preferred pages in simple steps. Customers can currently access the full website on their mobile devices but we want to make the process as simple as possible.
