YO-Chi drives growth through innovation and global expansion
Creativity, social engagement, and new product development to fuel its next phase of growth.
For YO-Chi Frozen Yogurt, the past year has been marked by excitement and transformation as consumer habits continue to evolve. Speaking on the sidelines of the QSR Media Conference & Awards 2025, Oliver Allis, Brand Director at YO-Chi, said the brand is adapting to a new generation of socially driven diners.
“I think consumers are changing how they choose who they want to go to eat or for dessert or anything,” Allis said. “We're trying to be on the front foot of this new era of being socially led, getting earned media and offering really exciting things.”
Looking ahead, YO-Chi plans to focus on constant innovation to stay relevant. “Our product and our toppings will continually evolve,” Allis said. “It'll be a year of improvement in every part of the business… new toppings, new yogurt flavors, and more new things.”
The company’s long-term strategy also includes global expansion. “A lot of new product development, but a lot of growth as well, going international, more than 20 venues domestically as well,” Allis added.
