, Australia

The Cheesecake Shop unveils revved up website

Plus an easy store locator and online ordering.

The Cheesecake Shop announced the launch of its new website and online ordering system.

The new website now provides a sharing facility on individual pages that allows their customers to share their favourite products on Facebook, Twitter, Pinterest or even email and print them. Customers will also have the chance to rate a cake and leave comments that can also be shared on social media.

In addition, customers can place an order of the brand’s range of products by 5pm and pick it up from 10am onwards the following day through the new online ordering system. The brand will also be launching a mobile friendly optimization within a couple of months.

“We are currently receiving 32,000 visitors per week with 55% visiting the store locator page. The launch of the new website and online ordering is exciting and will be supported by a digital marketing campaign, promotion on Facebook, in-store and an email to 160,000 current members of Mamuskas family,” said Peter Dable, National Marketing Manager for The Cheesecake Shop.

 

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