Australia

And this is only in Melbourne.

Check out what QSRs have been up to on social media.

It will boast a revamped menu.

There are 3 blends to choose from.

It's the brand's first charity venture.

Stores achieved over $30,000 sales on average.

Launching is planned in the next 10 years.

They might even surprise us with more openings.

They opened a new store at Innaloo.

In just 7 days.

It will be available for a limited time only.

Guess how big its capacity is.

Guess who'll be running the branch.

Just in time for their 30th restaurant's opening.

It's the brand's first charitable partnership.

Media is important to franchise systems to build image, launch products and maintain the brand. As media exposure is the primary way to reach the public, it is essential to understand how to deliver your messages in a positive manner. Today’s media represents a vast information stream encompassing all forms of communication channels including television, radio, print, video, film, as well as, social internet mediums such as Facebook, YouTube, Twitter, Instagram, Four Square, websites and individual blogs. A company can disseminate a message in the morning and have it circulated globally in a matter of hours. This volatile form of dissemination, called viral distribution, can be a whirlwind of goodwill or a camp fire turned into an inferno. Therefore it is essential for franchises to ensure that their spokespersons are prepared to deliver their key messages correctly; gaining attention whilst growing and protecting the brand. It is important to realise that journalists conduct interviews to get a story and are often searching for a sensational response, incorrect answer or embarrassing moment. Remember the adage “bad news sells."