Australia

McDonald’s manages it, other chains lag. Last week we reported on Ipsos MediaCT latest Enhanced Media Metrics Australia report. One of the most interesting findings to come from the report is the disconnect between branch awareness, and brand purchase. emma surveyed people on what QSR chains they would consider eating at, and then what QSR’s they actually ate at. The results are startling. Perhaps unsurprisingly, McDonald’s comes out on top, with roughly equal consideration vs conversion rates i.e. the number of people considering purchasing a meal at the burger chain equates to the number who eventually go on to do so. The brand also has relatively strong consumption rates, with nearly 42% of Australians (14+) eating there. As the survey also went on to rank peoples motivations for eating at a QSR as being based on price, convenience and taste, it could be that the sheer number of McDonald’s stores is working in their favour, though no doubt these results will be giving many QSRs food for thought.

Find out what QSR's got up to this week on various social media platforms.

Store is 69th for coffee chain.

Chicken chain to back pay staff.

Specially developed lunch, or ‘crib’ pack available at new store.

First limited time product launch of the year is southern cajun chicken.

Cromer-Dee Why owner chipped in with time and coffee.

Here’s the blueprint for outrageous marketing stunts.

More than half of population has visited a major fast food chain in the past month. ‘Out of Home Dining’, a new Ipsos MediaCT report, surveyed Australians dining habits with some interesting take outs for takeaways. Key findings included: - Young Australians are the most likely to visit QSRs, with 60% saying they visit one at least once a month, compared with 36% of 45-64 year olds and 22% of 65+ year olds - Although income levels matter when it comes to eating out in general, earnings are less influential when it comes to consumption at QSRs, with little to no difference seen across income levels - 22% of QSR customers remain loyal to one brand, and 19% to 2 brands - The 3 drivers for QSR consumption, in order, are price and convenience, health, and taste

Web-based countdown promo ran for 5 days.

Discussed progress of Project EVO, importance of coffee wholesale arm and acquisition strategy.

Find out how they’re using the newer platforms and apps.

Nut contents to be more prominently displayed.

Launch of initiative to reduce salt intake.

Find out what the qsrs have been up to on social media this week.

Cowin’s Competitive Foods acquired by Collins Foods Limited.