Roll’d signs on as Hockey Australia’s exclusive QSR partner
The agreement covers branding across web, media, and broadcast assets.
Roll’d has signed a three-year partnership with Hockey Australia, becoming the organisation’s exclusive quick-service restaurant (QSR) partner through to the end of 2028.
The fast-casual Vietnamese chain will have its logo displayed on the right chest of playing shirts worn by the national teams—the Hockeyroos, Kookaburras, Jillaroos, and Burras.
The agreement gives Roll’d category exclusivity in the QSR sector and official partner status with the Hockeyroos and Kookaburras.
Its branding will appear across Hockey Australia’s digital platforms, media assets, and event broadcasts, including website banners and pre-roll television commercials.
Roll’d will also be designated a preferred catering provider at National Championships, with on-site signage, food truck access, advertising in event programs, social media promotion, and the ability to distribute vouchers.
The company is set to be involved in grassroots initiatives, including engagement with local clubs and the Hookin2Hockey participation program, and will have a presence at national-level tournaments.
The deal includes athlete ambassador arrangements, social media content opportunities, and corporate hospitality benefits such as catering access, VIP invitations, and match tickets.
