Degani launches new campaign to find new business partners

Looks for next coffee-trepreneurs.

Degani is set to launch its "For the Love of Coffee" campaign on Sept. 30. Degani baristas with chain founder George Pezaro will travel the country and share their expertise with coffee enthusiasts and share with them on how to profit from this hot staple via Degani.

Pezaros and Degani CEO Dan Gallo will kick off the campaign in Townsville from 30 Sept to 2 Oct, looking for potential Degani business partners.

The planned Townsville phase is expected to see all six stores open by 2016, providing 200 jobs and bringing a new and exciting café experience to the Townsville community.

“Coffee trends are changing and it’s not about meeting at the local coffee chain for a mediocre latte and a bite to eat anymore. Coffee is now an experience, a destination, a lifestyle and we are launching this campaign to show people the ‘Degani’ way,” said Pezaros.

Adding, “industry reports tell us that there’s an annual 5.3% growth in coffee and an annual profit of $269.6 million, but what it does not tell you is that Degani itself already sells over 1 million cups of coffee a month and that we are bringing the Degani blend and its success to Queensland now. We are on the lookout for the hippest, business-savvy, coffee-treprenuers to join us in Townsville and start our Degani family here in Queensland.”