Elisa Henry, Marketing Manager at Jamaica Blue
On pushing boundaries, evolving and being inspired.
QSR Media: What makes you excited about your position?
Elisa Henry: No two days are ever the same! From website development, photo-shoots and partner-agency meetings to meetings with our franchise partners, brainstorming food development or working on the next big promo, I get to work on a brand that is constantly evolving and that really excites me!
It's rewarding to work on a brand that embraces change and tries to push the boundaries as part of its philosophy.
QSR Media: What 3 goals are you focused on?
Henry: For Jamaica Blue...
- To be the best in breed in everything that we do (consistently excellent coffee, food and customer service offering)
- Customer satisfaction
- Stakeholder ROI – maximum profit for our franchise partners
- QSR Media: What long-term changes are you planning?
Henry: At Jamaica Blue we never stand still which means we are continually evolving our brand to meet customer demand and to remain relevant in our competitive set. We do this through...
- Trend forecasting – health/food/consumer trends, will continue to change
- Store design – to continue renewing our customers' journey and in-store experience
- Digital media presence – under review for change to ensure Jamaica Blue is on the pulse of the latest in digital/ social media spaces.
QSR Media: What are your key business philosophies?
Henry:
- Never stand still – make sure you/your brand are constantly evolving and embrace change
- Know your customer
- Love what you do – you can’t fake passion!
- Don’t be afraid to challenge the norm
QSR Media: What previous positions prepared you for this one and how?
Henry: Having spent 10 years in the fashion industry in various sales and marketing roles across both retail and publishing in Australia and the United Kingdom, I have a gained invaluable knowledge in areas of consumer habits, trend forecasting, buying, advertising, sales and marketing.
The transition from Fashion to Food, whilst challenging, has been so inspiring. I absolutely love what I do and am able to apply all of my previous experience to my role as Marketing Manager for Jamaica Blue.
My degree in Fashion Design and International Marketing means that I am hands-on in absolutely everything that we do from managing photo-shoots to driving the creative direction of Jamaica Blue, styling, sourcing props, trend forecasting, managing events, sourcing new VM solutions and collaborating with our design team on store designs. My role has developed beyond traditional marketing and now encompasses all consumer touch points for the brand.
