, Australia
241 view s

Betty’s unveils first plant-based burger

The chain guaranteed it will replace the item for free for customers who are not satisfied with the soy-based product.

Betty’s Burgers has launched its first plant-based burger, adding it to their permanent menu.

Made with locally-produced ingredients, Betty’s ‘Classic Plant’ features a soy-based plant patty from Love BUDS, with their classic ingredients including lettuce, tomato, onion, cheese and their signature sauce.

“We’re confident this new menu item will be loved by vegetarians and carnivores alike, which is why we’ve backed it with our ‘Love at First Bite’ guarantee,” managing director Troy McDonagh said in a statement.

“Other burger restaurants have been quick to bring in plant-based patties from overseas but we believe our guests will appreciate the fact we’re supporting an Australian business.”

Betty’s said the plant-based patty is vegan, gluten-free and those following a strictly vegan diet can swap out the Classic Plant’s milk bun, sauce and remove the cheese to “create their ideal treat on a vegan bun.”

“This really is about proudly offering something for everyone. We want to enable all our diners with their unique personal preferences to happily eat alongside one another,” McDonagh added.

The Betty’s Classic Plant is available at all Betty’s Burgers restaurants and is priced at $11.50.

Follow the link s for more news on

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!