The momentum has held beyond its flagship launch buzz, with repeat visits helping sustain foot traffic.
The momentum has held beyond its flagship launch buzz, with repeat visits helping sustain foot traffic.
Its retreat was hardly surprising after it struggled for years to keep market share.
A meal should feel like a celebration, not a transaction.
It plans to open 50 drive-thru restaurants in the next five years.
1 in 12 Australians often get their first job from the fast-food chain.
It is targeting 40 outlets over the next decade.
Other key growth drivers are strong operations and engaged staff.
It builds an emotional connection by making consumers feel recognised and valued.
The brand has also seen a 20% reduction in fit-out costs.
Texture and presentation will also become critical to the beverage experience.
The country’s market is defined by high standards and intense competition.
In Australia, the average drive-through restaurant is running almost 30% transient customers.
The 18 to 24 age group now accounts for 11% of all food service traffic.
Brands are also refining their menus and tightening supply chains.
The sector’s next phase hinges on balancing value and costs.
The chain also plans to expand into India, Mexico, and across Europe.
High electricity prices remain a key barrier to growth.