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Baskin-Robbins to celebrate National Ice Cream Day

The brand will be serving discounted scoops for the day.

Baskin-Robbins is celebrating National Ice Cream Day on 16 July by treating fans to discounted scoops all day long.

The $2 Fun Scoops will be available from 10 AM at every store in Australia to anyone using the BR App. To redeem, simply enter the code ICECREAMDAY into the BR App and show it to a member of staff.     

Meanwhile, the brand also shared some Ice Cream Day Facts:
 

  • How much ice cream we eat?
    Australia ranks third in the highest per capita ice cream consumption globally at 18 litres per person per year, after New Zealand (first place) and America (second place).
    Every year, Baskin-Robbins Australia sells enough ice cream to fill more than an Olympic swimming pool
  • The nation’s favourite flavours ?
    As an ice cream-loving nation, Australia’s top flavour picks include Choc Chip Cookie Dough, Cookies n' Cream & Cotton Candy.
  • State against state… 
    QLD - Cookies N Cream, Mint Choc Chip & Cotton Candy
    NSW - Hokey Pokey, Choc Chip Cookie Dough, Cookies n Cream
    WA - Cookies n Cream, Cotton Candy & Hokey Pokey
  • How we like our ice cream served 
    Most Aussies are ice cream purists and prefer it in a cup followed by our famous waffle cones. The humble sugar cone takes third place.

 
“At Baskin-Robbins, National Ice Cream Day is our favourite day of the year, although we think it should be celebrated every day. We love giving our guests a choice of their beloved favourites (all 31 of them) as well as lots of innovative new and seasonal flavours through our Flavour Of The Month program,” Natasha Guiulfo, National Marketing Manager at Baskin-Robbins Australia said.

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