Baskin-Robbins is an American multinational chain of ice cream and cake specialty shop restaurants owned by Inspire Brands.

Here’s how to make virtual restaurants work

Baskin-Robbins CEO Julian Casa believes this is a missed opportunity for QSRs.

Why digital-led strategies are vital to Baskin-Robbins' growth

From collaborations to realigning its focus, the brand continues to thrive on digital.

QSR Media and Red Bull present 18 awards for outstanding QSRs

The awards programme was held in conjunction with the QSR Media Conference.

Baskin-Robbins to celebrate National Ice Cream Day

The brand will be serving discounted scoops for the day.

QSRs are finding ways to remain resilient despite global supply chain pressures — here’s how

Find out by watching our "Supply Chain Under Pressure: Key Developments, Navigating Disruptions" webinar.

Baskin-Robbins opens first unmanned, contactless store in South Korea

The unmanned store chain, located in Wirye New Town, is selling about 120 kinds of products.

How Baskin-Robbins’ approaches its marketing campaigns, according to its general manager

Julian Casa, in his first interview with QSR Media as general manager, also shares details about their growth targets for 2022 and the chain’s new store design.

Ben Flintoff to step down as Baskin-Robbins Australia general manager

He will be succeeded by national marketing manager Julian Casa.