Australia

Typically a QSR marketing team receives pressure from the top, from board and management and from the franchisee community or both individually or via advisory councils. With a role that covers everything from working up the overall strategy to following up on every little implementation detail, QSR marketing teams have their own complexity, from managing menu rollouts to product nutritional information and seasonal produce only available in some areas. It isn’t hard to see why things can rapidly get out of control, potentially overwhelming even the best resourced and most skilled teams.

Survey showed 89% of Muffin Break customers are ‘fairly’ or ‘very satisfied’ with the coffee shop’s service nationwide.

Locals in Broome and Whyalla experienced the fruity pick-me-up, which will soon come to Bathurst, Tamworth, and Armidale.

As in-store sales data becomes increasingly on demand, large-scale QSR’s in the United States like Red Robin and Chicken Express are upgrading to next generation, Internet-based point-of-sale systems that can communicate data in real-time.

Online social media sites like Facebook and Twitter offer a relatively cheap way for QSR’s to market their new products.

Delaware North operates many QSR brands including Hungry Jacks, Oprorto, Noodle Box, Healthy Habits & Dominos. What trends are they noticing? Find out in this interview with David Mayo, their Ntl Brand Mgr, Travel Hospitality Services.

Go Sushi’s Manage to Own Program is targeted at individuals with the drive and aspiration to operate their own business but who may not have the capital to get started.

With 300 stores over 10 years as the growth plan.

Channelzero will re-develop the brand as Horizon devises an integrated PR strategy in support of Ali Baba’s growth plans.

Franchisees were rewarded for dedication to their store, top customer service standards, and excellence in operations.

Zaraffas's Coffee is well known in QLD, they are now taking their brand to other states. Find out more in this interview with their CEO Kenton Campbell.

Without a doubt technology has affected how business is done; find out how it’s changing how menus are formed in QSRs.

McDonald’s continues to lead in terms of brand awareness among consumers. The chart from BIS Shrapnel shows both unprompted as well as prompted brand awareness of some of the top fast food and snack food chains in Australia.

The limited edition flavour has become the fastest selling ice cream Wendys has launched in the last half decade.

Five new menu offerings will be available in stores on 11 April.

Located at Rockingham Shopping Centre, the new store is the largest in Burger Edge’s portfolio.