Muffin Break tops Roy Morgan's Customer Satisfaction Monitor

Survey showed 89% of Muffin Break customers are ‘fairly’ or ‘very satisfied’ with the coffee shop’s service nationwide.

Roy Morgan Research’s latest Customer Satisfaction Monitor revealed a monthly increase in Muffin Break’s customer satisfaction ratings while its competitors saw a decrease or no change to customer satisfaction during the final month of the six-month survey which started in September 2011.

Muffin Break’s ‘Coffee Shop of the Month’ title bestowed by Roy Morgan is part of the research company’s ongoing yearly survey of 50,000 Australian consumers and 22,000 business decision-makers.

Serge Infanti, Managing Director of the Foodco Group – which owns the Muffin Break brand – said the Roy Morgan Customer Service Award is the result of an ongoing commitment to quality, innovation, and improved customer service tracking procedures practiced throughout the Muffin Break franchise network.

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