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Brand Recognition of Fast Food & Snack Food Chains
McDonald’s continues to lead in terms of brand awareness among consumers. The chart from BIS Shrapnel shows both unprompted as well as prompted brand awareness of some of the top fast food and snack food chains in Australia.
In terms of McDonald’s, Hungry Jack’s and KFC brand recognition is uniform across the different states, gender, age groups and income brackets. Subway enjoys higher brand awareness among females while Red Rooster’s brand recognition is also higher among females as well as among the 40 to 49 year olds.
