Wendys to consider making M&M’s MINIS ice cream permanent
The limited edition flavour has become the fastest selling ice cream Wendys has launched in the last half decade.
Wendys M&M’s® MINIS ice cream is a creamy white chocolate ice cream choc full of M&M’s® MINIS.
“We knew M&M’s® MINIS ice cream would be popular but it’s well and truly exceeding all our expectations,” said Wendys National Marketing Manager Joanne Hayes.
It’s selling at double the rate of any of Wendys’ recently launched flavours, according to Hayes. “At this stage it’s a limited edition flavour but if it keeps flying out of our scoop cabinets across the country at the rate it has been, we will definitely consider making it permanent,” she said.
Wendys is also giving customers the chance to win a year’s supply of M&M’s® via www.wendysyumclub.com.au.
