Ali Baba to work with Channelzero and Horizon for brand ‘revitalisation’

Channelzero will re-develop the brand as Horizon devises an integrated PR strategy in support of Ali Baba’s growth plans.

“Appointing the communications consultancies, both with paired expertise in the food franchise and FMCG sectors, is a significant move for the quick-service-restaurant business as it looks to build on its 43 outlets,” said the kebab franchise.

Working closely with the management team of Ali Baba, Horizon Communication Group will devise and deliver an integrated PR strategy comprising a consumer and CSR focus as Channelzero re-develops the brand and delivers a strategic brand communications plan.

Dominic Cain, national operations manager for Ali Baba, noted: “Both Horizon and Channelzero have proven expertise in the food franchise, QSR and FMCG sectors, which we believe will provide us with a well-researched, integrated and measurable communications strategy to further grow the Ali Baba brand and business.”

Horizon Communications Group and Channelzero begin work with Ali Baba from April 2012.

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