FAST CASUAL | Staff Reporter, Australia

Noodle Box acquires Wok in a Box

The brand announced its acquisition of Wok in a Box with the settlement expected on October 12th.

Noodle Box Chief Executive Ian Martin said Wok in a Box, which operates 32 franchise restaurants predominantly, in Western Australia and South Australia, is a “near perfect strategic fit as Noodle Box moves towards becoming a world class franchise restaurant chain.”

“The acquisition is a continuing part of our strategy to expand our brand reach more widely across the country as we continue to provide authentic, high quality and healthy noodle-based meals served by well trained and friendly team members in an inviting and relaxed environment.”

Martin said that the Noodle Box business is perfectly placed to capitalise upon the prevalent opportunities, and that the strategy to enhance Noodle Box business’ growth through acquisition has excellent synergistic benefits, without incurring fundamental changes to the Noodle Box streamlined business structure.

“We are excited to welcome the existing Wok in a Box franchise partners and their teams to the Noodle Box family and look forward to working with them and our current Noodle Box franchise partners as we continue on our journey to provide profitable growth opportunities for all stakeholders,” Martin said.

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