Soul Origin introduces its first drive-thru site
The brand plans to open at least 10 drive-thru locations per year.
Soul Origin has announced the opening of its first drive-thru site located in Epping, Melbourne, this 23 October.
“We’re truly excited to introduce drive-thru - a milestone that delivers on our vision of passionately serving great coffee and food, that everyone, anywhere can feel good about eating. Our goal is to redefine what Australians expect from a drive-thru — not just fast food, but great food, great coffee, and a focus on freshness and quality,” Hao Quach, Managing Director of Soul Origin, said.
To celebrate the milestone, Soul Origin will launch several exclusive promotions at the new drive-thru site. On 23 October, customers in the drive-thru lane can claim free iced matchas from 2 PM to 3 PM. From 23 to 24 October, customers can get a free coffee via drive-thru from 5 AM to 12 PM.
On 24 October, Soul Origin will have a DJ on-site, with free iced lattes for everyone from 2 PM to 3 PM, with additional vouchers and a Soul Origin merchandise giveaway.
The drive-thru restaurant is located at 241 O’Herns Rd, Epping in Melbourne.
The brand plans to open 20 to 25 restaurants a year, with around half to be drive-thru formats.
