VENDOR AND SUPPLIERS | Staff Reporter, Australia

Stamp Me Loyalty Card App

Created by Stamp Media, the Stamp Me app integrates loyalty programs into smartphones.

Stamp Me puts the traditional paper 'Buy 5 Get 1 Free' style loyalty reward card on customers phones. “It is essentially a business marketing tool for customer retention and promotion”, explained Shannon Magowan, Co-Founder of Stamp Media.

"The inspiration for Stamp Me came around 3 years ago. A friend (the other co-founder - Alan Donaldson) and I were talking about loyalty cards and my frustration that when I went into a shop, I never had the right loyalty card on me. Invariably the loyalty card would be at home in a shoe box, the glove box of the car with lots of other cards. The cards weren't helping me or the business” he recounted.

"When we spoke to other people, they all had the same issues with these cards... We searched the world and we could see a couple of other businesses were at an embryonic stage with the same idea of putting the loyalty card onto the phone - and so the idea was conceived."

He emphasised that the product is new, innovative and gives businesses a point of difference. "The most important point is that its relevant to todays consumer (we all carry Smartphones) and customers love the fact they don't need to carry their loyalty cards on them."

For businesses, it has a lot of benefits over traditional paper or plastic cards, noted Magowan, there is no expensive IT (hardware/ software) integration required. The technology is all on the customers phone and validation is done through Stamp Mate™, a unique proprietary device we developed to securely validate transactions on the customers phones. Security is very important for franchise groups where they need to manage a large number of venues and staff. He noted the system is also very easy to use and inexpensive.

In most instances, a loyalty program can be set up within 24 hours. Once a business submits its requirements, Stamp Me sends out a package of marketing collateral including signs, stickers, staff instructions and Stamp Mate device.

"Stamp Me is a cloud based system, which is the trend with most things these days," explained Magowan. "There is no hardware or software required for the business. We provide businesses with access to a portal for analytics and communication. Customers download the Stamp Me App for free onto their phones from the App store or Google Play."

According to Stamp Media, using the app allows businesses to reward repeat customers; get new customers; send offers and messages; and increase sales. In addition, business can also track number of customers and their usage.

"The problem for most businesses is that paper cards is a one way transaction. The business has no way of tracking the customer (who, when, where) or the ability to communicate with them... By putting the loyalty card on the phone you are making it easier for the business to have a two way relationship with the customer," said Magowan.

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