Zambrero bets on bigger taco format with Fat Taco launch

The new menu item is available starting at $5.

Zambrero has introduced a new menu item called the Fat Taco, a thicker soft-shell taco designed to be eaten one-handed.

It is now available across the chain’s restaurants nationwide, starting at $5.

The product is positioned as a more substantial version of a standard taco, using a thicker tortilla intended to hold a larger filling.

Customers can choose their protein, with the taco also including pickled red onion, sour cream, and sauce.

Since its release, the item has recorded strong early sales, with the company saying it is performing alongside existing menu items rather than replacing them.

The Fat Taco is currently available in Zambrero stores across Australia.