, Australia
Photo credit: Soul Origin/Facebook

Social Media Wrap Up: Soul Origin’s ice drinks range; TGI Fridays’ Halloween Specials; QSRs’ ‘Squid Game’ memes

Find out what QSRs have been up to on social media this week.

NEW ON THE MENU

TGI Fridays has new Halloween-themed specials.

Black Star Pastry’s Strawberry Watermelon Soft Serve returned to its Rosebery outlet.

The Cheesecake Shop launched its new Marble Baked Cheesecake.

Soul Origin has a new iced drink range.

Boost Juice unveiled its new Watermelon Smoothies range.

Ferguson Plarre is now selling festive bites.

Pizza Hut has new sauces.

PROMOTIONS

Some chains engaged their fans with Squid Game-inspired memes, capitalising on the hit Netflix series.

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Exclusives

Carl’s Jr. is using menu architecture to mitigate supply chain pains
CJ’s QSR Group managing director Andrew Firn also revealed plans to trial the chain’s global “restaurant of the future” concept in the country.
Ferguson Plarre Bakehouses wants to rely less on shopping centre locations
Chief executive Steve Plarre expounds on their initial drive-thru strategy, the chain’s “future-focused” brand refresh and why he is for flexible work.