Press photo. /Guzman y Gomez
GYG, Nando’s, and Pizza Hut tops list for YouGov’s biggest brand movers
The brands were ranked based on metrics that saw a significant increase month-on-month.
Guzman y Gomez is the top brand in YouGov’s Biggest Brand Movers list.
The fast-food chain saw improvements in 10 metrics across three categories namely media and communications, brand perception, and purchase funnel. It mainly increased in brand perception and media and communcaitions
Other QSR brands on the list are Nando’s at rank 4 and Pizza Hut at rank 8 which saw improvements in five and four metrics, respectively.
At number two was the optical retail chain Specsavers, and at number three was hotel chain Travelodge.
YouGov’s Biggest Brand Movers are measured under three categories. The Media and communications measures brand awareness, ad awareness, word of mouth, and buzz. Brand perception measures the brand’s general impression, value, corporate reputation, customer satisfaction, recommendation, and quality. Meanwhile, purchase funnel measures consideration, purchase intent, and current customer purchase.
*chart from YouGov.
