RESEARCH | Staff Reporter, Australia

Fast Casual and Mexican dominates H2 growth in 2014

Schnitz reported to have the biggest growth.

Ipsos’ Enhanced Media Metrics Australia (emma) study shows the biggest growth H1 2014 vs. H2 in 2014 came from the expanding Melbourne-based brand Schnitz, with over double the number of survey respondents dining at a Schnitz restaurant in H2 2014 compared to H1 2014.

Schnitz, as reported in the SMH on Friday 9 Feb, have expanded rapidly since 2009 and adding new stores to the NSW market in 2015 with locations at Bondi Junction, Ryde and Merrylands. emma trend data will record how the Schnitz footprint expands in Australia’s most populous state as restaurants open and consumers sample their schnitzel-based fayres.

emma trend data shows that the biggest percentage growth has come from the expanding fast casual sector and the Mexican based franchises. Family favourite Hogs Breath also recorded an impressive H2 increase of 8%, bucking the trend for the more established chains.

The Mexican based restaurants showed impressive growth, especially Zambrero and Mad Mex, both well into double digit growth (H1 vs H2 2014), Guzman Y Gomez also there with a 7% increase in past 4 week customers. emma trend data will record how these brands perform going forward and will give an indication of if or when, the popularity of Mexican abates with the Aussie consumer.

More information on emma available at emma.com.au or luke.biggins@ipsos.com

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