, Australia

Donut King partners with PlayStation to launch limited edition donuts

The six-week promotional period will also feature a giveaway, prizes of which include five PlayStation 5 consoles.

Retail Food Group-owned Donut King announced a partnership with PlayStation to roll out a limited edition range of donuts inspired by the gaming brand’s signature shapes across its 200-plus stores.

In an announcement, the company said the partnership was activated based on “insights that recognise Donut King consumer interests around video-on-demand services, gaming and aggregators.”

The six-week promotional period will also feature a giveaway, prizes of which include five PlayStation 5 consoles and PlayStation Plus subscriptions.

“We have served Australians for 40 years, and will continue to do so because of our commitment to evolve with the needs and passions of our customers, and this partnership is the first of many exciting new developments for the Donut King brand,” Donut King general manager Tom Elliott said.

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