, Australia
Press photo / Mat Bourget, CEO of Il Locale Pizza.

Il Locale Pizza cuts pizza prices down to $22

This applies to direct orders for pick-up and dine-in.

Il Locale Pizza is cutting pizza prices by setting a flat $22 price tag on every single pizza on its menu.

The $22 price applies to direct orders for pick-up and dine-in.

“Australians are sick of $32 pizzas. They know they’re being overcharged. So we’re taking a stand and saying: no more price creep, no more menu anxiety. Just amazing pizza at a fair, flat rate,” founder and CEO Mat Bourget said.

The pricing shift comes as the company prepares for national expansion via franchising.

Additionally, Il Locale says customers don’t need to sign up or join any loyalty programme, as anyone eating their pizza is automatically part of their “The Pizza Club.”

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