The Hamlet founder mulls Melbourne location for next food truck precinct
A hip new place for food concepts.
The Hamlet is the brainchild of Nick Bulum and he tells QSR Media that he looking at doing a similar concept in Melbourne.
He describes his concept as a small village of little independent food trucks using local produce. "We've purposely created little nooks so it's not just a bland open space. [Visitors] can sit on a table ledge or] grab seating while moving around. There is a small communal village feel, like it's an extended lounge room of aprtments."
"Guests can sample foods and desserts at low cost. Each of the food vans change menu every fortnight to keep it fresh and exciting, there is also live entertainment."
Concepts inside The Hamlet include BrodDogs, Chasing Mr Morris, Nookie Espresso Bar, Mr Papa, and The Spit Shack, among others.
"We interview [all our vendors] and we don't accept anyone that uses frozen produce. We [prioritize] local sourcing and we want them to offer something that is chef quality. And, trucks must have passion and authenticity," He shared.
The Hamlet has done so well that Bulum tells QSR Media he has not spent a single cent in promotions. "People come from Melbourne and Sydney, people have found us. It's a unique and new thing for Australia."
"Before I had this, I had a pop up shop so shops could establish themselves, then get a permanent business. I see the same thing happening with food trucks -- get started, get a following, then get a permanent site."
