Soul Origin launches SO Tiger Bun range
The launch is in partnership with Rugby League star Jarome Luai.
Soul Origin has announced the launch of the new SO Tiger Bun range in partnership with Rugby League star Jarome Luai.
The SO Tiger Bun range, developed over several years, features a “soft meets crunch” texture aimed at differentiating Soul Origin in the fast-food category. The launch also marks a shift in the brand’s positioning, moving beyond its focus on healthy alternatives to include bolder flavours and more substantial meal options.
Luai fronts the campaign supporting the launch, which highlights bold flavours and varied textures across the new range. Each bun combines different ingredients influenced by diverse culinary styles, aligning with Soul Origin’s focus on more creative and flavour-forward offerings.
The SO Tiger Bun range includes the Spicy Crunchy Chicken, featuring crispy chicken, shredded cos lettuce and chilli mayo; the Crunchy Chicken & Cheese, with crunchy chicken, melted cheese and lettuce; and the BBQ Steak, which combines steak, caramelised onion, beetroot, lettuce and barbecue sauce.
The new range is available at all Soul Origin restaurants.
