, Australia

Krispy Kreme, Hershey’s launch doughnut range

The trio of items includes a 7-Eleven exclusive flavour.
Krispy Kreme has teamed up with Hershey’s to create a limited-edition doughnut collection, available across the chain’s Australia and New Zealand stores from 22 February.

Featuring the American chocolate bar maker’s signature recipe, the collection includes the Choc Strawberry and the Ultimate Choc, as well as a S’Mores flavour that is exclusive to 7-Eleven stores across the country.

“Krispy Kreme’s cultural significance and brand heritage in the US made our partnership with The HERSHEY’S Chocolate Company all-the-more seamless – we like to call it the American Dream team!” Krispy Kreme Australia marketing director Olivia Sutherland said in a media release.

Krispy Kreme Australia launched in 2003 and currently has 30 stores across NSW, VIC, WA, and QLD.

(Also read: How Krispy Kreme's unique omnichannel experience set them up for future growth)

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