Domino’s becomes founding client of new creative agency It’s Friday
The agency said it will give a “connected service offering” across creativity, media, CX and PR.
Domino’s has become the founding client of new creative agency It’s Friday by the trio of Pete Bosilkovski, Vince Lagana, and Jeremy De Villiers.
Having worked together in previous companies over ten years, Bosilkovski brings years of agency leadership as CEO at Clemenger BBDO Sydney, VMLY&R and Leo Burnett Sydney.
Lagana was ECD at The Monkeys, Leo Burnett Sydney and spent two years at Goodby Silverstein & Partners San Francisco, whilst De Villiers led operations at The C Suite, VMLY&R, Leo Burnett and Clemenger BBDO.
With an “energy beats everything” ethos, the agency said it will give a “connected service offering” across creativity, media, CX and PR.
“I couldn’t be more excited to appoint It’s Friday as our new creative agency,” Domino’s chief marketing officer for ANZ Adam Ballesty said. “This team is part of our team like I have never seen. I’m thrilled to be able to work with Its Friday alongside my passionate and energizer bunny team to propel Domino’s into the next stage of growth and success. Watch this space!”
“Domino’s has continued to crush convention in the ANZ market by leading the way through innovation. Having worked in the Quick Service Restaurant space for over 10 years, Domino’s is a brand I’ve admired, and I have been inspired by its fearless and bold impact in the category,” Bosilkovski added.
It's Friday has recently appointed a Head of Strategy, to be announced imminently.
