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MARKETING | Staff Reporter, Australia

The Coffee Club wins Media Campaign of the Year

At the Westpac New Zealand Franchise Awards, held on Saturday 12 November.

The Coffee Club New Zealand was awarded Media Campaign of the Year 2016/2017. The Coffee Club took the honours due to its work on its Gourmet Brioche Burgers campaign.

The campaign was recognised for taking a popular and familiar meal item – the burger – and reimagining it in a soft brioche bun and three flavours; Chicken Caesar with bacon, NZ Beef with pickles and caramelised onion and Tempura Fish with tartare & red onion. Strong sales were delivered thanks to the use of an integrated and multiplatform national media campaign that helped launch the burgers and keep customers coming back.

The brioche burgers are available across The Coffee Clubs 60 New Zealand locations. 

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