Australia

The new gluten-free pizza base is crunchier, crispier, and lighter.

Nobody can deny that the Mexican wave has swept across Australia over the past few years and we have been part of the conversation since the first fast casual Mexican outlet opened in Australia. Whether you like the cuisine itself or not, there’s no ignoring the fact that it has become a rapidly expanding sector of the dining scene in this country and its fast becoming a favourite choice for many Australians. In the BRW Fast 100 list published in late 2011, only three food businesses were listed, two of which were Mexican brands and one being #12 on the list, Mad Mex our client. In an increasingly competitive market it becomes even more crucial for any brand to stand apart from its competitors both with potential franchisees and consumers which is where the public relations message can be a very cost effective way to influence conversations. Integrated into a strategic marketing plan, a targeted and tailored public relations campaign is essential to remain ahead of the curve.

In this exclusive interview we find out how 2011 has been for the group and what their plans are for 2012.

It has launched three new product innovations which offer customers tastier toppings and lower fat.

According to the burger chain’s statement, the situation was the result of an administrative error.

Spudbar a small QSR is enjoying 30% year on year same store sales growth. Find out why in this interview with their CEO Simon McNamara.

Never before have we seen the huge disparity in consumer spending habits that we are currently experiencing.

Magee was hired earlier this year to spice up the franchise’s stores with the vibrancy and edginess of Mexican inspired street art.

And it has served 2 million meals to customers in 2011.

Mad Mex Fresh Mexican Grill is offering a free bottle of water with their popular Naked Burritos throughout the month of January.

Shane Heal who only took over the master franchise recently, declared personal bankruptcy just before Christmas.There are current discussions underway with a new owner who is in the process of doing their due diligence on the group. According to sources this sale process started well before Heal declared bankruptcy. Heal's current involvement is limited to a consultant for the group and franchisor of a couple of Urban Burger outlets. QSR Media was surprised at this development as we had only just published an interview we did with Shane where he talked about his plans for the burger chain. 

Starting January 30, Krispy Kreme will be supplying fresh doughnuts to 7-Eleven's 600 stores.

QSR Media will be adding new sections to our regular newsletter in 2012 including industry surveys, a job bulletin board and much much more. We want to hear from you, send through your ideas, who would you like interviewed, what questions would you like asked? Send all your ideas to [email protected].

Expert Steve Champion, whose specialist employee relations consulting firm ER Strategies has a number of Fast Food clients on board, is very worried that the industry will fluff the fast approaching chances to impact its industrial relations environment.

The calendar is on sale for $5 until the end of January and features $170 worth of Cold Rock coupons.

This is part of its new national summer campaign known as ‘Unlock the Gold Rock’.